THE RANK MODEL OF PERSUASION
4 strategies of action:Intensify their own good points.
Intensify the weak points of their opposition.
Downplay their own weak points
Downplay the good points of the opposition
Tactics For Intensifying Persuaders Argument:
Repetition : Continuously repeating strong points
Composition : Shows proper composition of speech
Association: Persuader links with something or someone of strong reputation
Tactics For Downplay : the Persuaders Argument
Omission : Omits errors
Diversion : Distract focus on opponent's weaknesses
Confusion : Creates confusion in the middle of crisis
Downplay their own weak points
Downplay the good points of the opposition
Tactics For Intensifying Persuaders Argument:
Repetition : Continuously repeating strong points
Composition : Shows proper composition of speech
Association: Persuader links with something or someone of strong reputation
Tactics For Downplay : the Persuaders Argument
Omission : Omits errors
Diversion : Distract focus on opponent's weaknesses
Confusion : Creates confusion in the middle of crisis
In this video, Audi Intensified their own good points and intensified the weak points of their opposition,BMW.
Audi also downplayed their own weak points by only stating its glory and wins, and downplayed BMS's good points.
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